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Elle has more than 10 years experience in the B2B sales and marketing field - from product specialist, business development, market research, strategic marketing to brand and marketing communications. She has worked in SME startup, Asian boutique agencies, mid sized global enterprise and now a Fortune 500 industrial consumable company. Throughout her career, she is passionate to understand about what makes consumers tick around the world, as well as working with cross-cultural team to transform traditional marketing to modern marketing in B2B environments.