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Leigh Cowan

Leigh Cowan

B Commerce (Mktg), UNSW, Grad. Dip Strategic Planning (London City University)

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About this Speaker

After 40 years in strategic marketing management, with multiple “million-dollar’ successes, Leigh’s “Law of Diminishing Brand Loyalty” and “Hierarchies of Marketing” theories and marketing training are popular in Australia and internationally.

His experience on dozens of Boards, in senior executive roles and consulting, lecturing in Post Graduate University schools inspiring MBA students, combined with his record-breaking commercial achievements in FMCG, hospitality, I.T, professional services and government, have demonstrated Leigh’s ability to apply academic principles with vivid commercial flare.

Over the past 17 years, he has converted his deep understanding of strategy and planning leading companies into profitable sales growth worth millions by helping leaders utilize the best from their people. Leigh has and trained, coached and mentored business leaders in corporate strategy, and is an experienced, animated and inspiring keynote speaker.

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