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I'm passionate about working with entrepreneurs and teams through marketing and sales. My career started in market research, data analytics and project management, working with FMCGs and Telco. I transitioned to business development and e-commerce working with startups and various SMEs. From there, I worked with large scale enterprises and multi-national corporations for digital marketing, digital transformation and marketing tech.
The importance of a business goal or a sales target gets blurred in the day-to-day of marketing operations, making it difficult for decision makers to utilize marketing for the role it plays in business growth. My goal when working with companies and clients is to deliver marketing in a way that it directly impacts business growth.